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Frequently asked questions
Straight answers, before you ask.
What working with TUVI Marketing looks like, what it costs, and how we use AI. Can’t find your question? Ask it on a free 30-minute plan call.
Getting Started
What is TUVI Marketing?
TUVI Marketing is a growth-focused marketing agency and strategic marketing partner for founders, small businesses and non-profit organizations. Based in Canada, TUVI helps businesses plan, create and execute marketing strategies that build brand visibility, attract the right audiences and drive sustainable growth.
Our services span the entire marketing spectrum, including social media marketing, website development and optimization, SEO, AI-powered search optimization (AIO/GEO), content marketing, email marketing, CRM and marketing automation, creative design, and AI-generated talking videos.
Founded by Pooja Chitnis, a Chartered Marketer, TUVI combines strategic marketing expertise with technology, creativity and hands-on execution. Pooja leads every project, supported by a team of experienced specialists who bring the right expertise to each engagement.
Our philosophy is simple: effective marketing should be accessible to every business, regardless of its size or budget. We act as an extension of your team, bringing strategy and execution together to help you grow while staying true to your brand and authenticity.
Who does TUVI work with?
TUVI works with founders, small and growing businesses, non-profits, and in-house marketing teams that need extra senior help.
I don't have time for marketing. Can TUVI just handle it?
Yes. TUVI is built for people who want marketing taken off their plate. TUVI plans the work a month ahead, creates it and publishes it after you approve. You spend a few minutes reviewing instead of hours doing, and you never have to chase anyone for updates.
Do you work with non-profits and charities?
Yes. Non-profits are a large part of TUVI's work, from fundraising galas and walkathons to year-round awareness and donor communications. For example, TUVI led marketing and attendance for an AIM for SEVA walkathon that raised $26,000, enough to support 43 children. Here is another non-profit success story.
Is TUVI a fit if I already have a marketing team?
Yes. TUVI can fill specific gaps, such as design, AI video or CRM automation, or provide marketer support on call through marketing advisory. One in-house team at SalesChoice has relied on TUVI as a trusted partner for four years.
“Whether it was SEO, email marketing, or social media, Pooja brought a thoughtful, steady hand to every project. She quickly became someone we could count on, not just to get things done, but to help us do them better. We’ve truly felt like we had a trusted marketing partner by our side.” Jennifer Olympia Yim, VP of Product and Design, SalesChoice
Where is TUVI based, and do you work with clients remotely?
TUVI is based in Canada, and works with clients across Canada and internationally. Most work happens remotely, with video calls, shared plans and quick replies, so location is rarely a barrier.
How is TUVI different from a typical marketing agency?
At many agencies, a senior expert wins your business and junior staff do the work. At TUVI, a senior marketer leads your project from start to finish, and every specialist on it is experienced in their field. There are no layers of account managers, so you pay for expertise rather than overhead, and replies usually come within hours.
What happens on the free 30-minute plan call?
You tell TUVI what is keeping you up at night, and TUVI asks about your goals, audience, budget and what you've tried. You leave with your three most important marketing priorities, whether or not you work with TUVI. There is no obligation and no hard sell.
What should I prepare before the call?
Nothing is required. If you have them, bring your website and social links, a rough budget, any upcoming events or launches, and one or two results you'd like to see in the next six months.
How soon can TUVI start?
Most projects start within one to two weeks of agreeing scope. Urgent work, such as an event a few weeks away, can often start sooner. Ask on your plan call.
How do I contact TUVI?
Book a free 30-minute plan call on the contact page, email pooja@theupadhyays.com, or connect with Pooja on LinkedIn. TUVI usually replies within hours.
Marketing Services
What marketing services does TUVI offer?
TUVI’s services span the entire marketing spectrum, including:
- Social media marketing
- Website development and optimization
- SEO, AIO and GEO
- Content and channel marketing
- Email marketing, CRM and automation
- AI-powered marketing solutions
- Creative design and marketing collateral
- Marketing advisory
You can choose one service or combine several. Either way, you deal with one senior marketer who owns the result. See all marketing services.
Can TUVI manage my social media for me?
Absolutely! TUVI takes care of your social media marketing from start to finish, from developing a strategy and planning content to creating posts, writing captions, designing graphics, scheduling and managing your online community.
Don't have time to record videos? We can also create AI-powered talking videos to help you maintain a consistent presence without having to be in front of the camera.
We plan your content a month in advance and share it with you for approval before publishing. This means your social media channels stay active, engaging and consistent, even during your busiest weeks, giving you more time to focus on what matters most: running your business!
What are AI talking videos, and how do they work?
AI talking videos are short videos of you, speaking in your own voice, that TUVI scripts and produces from a photo and a voice sample. They let founders and leaders stay visible and build thought leadership without filming. Your likeness and voice are used only with your permission, and nothing is published without your sign-off.
Can TUVI build or redesign my website?
Yes. TUVI designs and builds websites that look professional, load quickly and are set up for search from day one. That includes clear copy, mobile-friendly layouts, on-page SEO and the structure AI tools need to understand your business. TUVI can also refresh an outdated site rather than start over.
What is AI search optimization, and do I need it?
AI search optimization helps your business appear when people ask tools like ChatGPT, Google Gemini, Perplexity or Claude for a recommendation. More buyers now start with these tools instead of a Google search. TUVI combines traditional SEO with clear, well-structured content, FAQs and business information that AI tools can find, trust and quote.
Success story: How AI-powered marketing grew a therapy practice’s visibility by 21%
Does TUVI write blogs, newsletters and website copy?
Yes. TUVI writes articles, newsletters, website copy and LinkedIn posts in your voice, without filler. Every piece has a purpose, such as ranking for a search term, answering a customer question or moving a reader to act.
Can TUVI set up email marketing and a CRM?
Yes. TUVI sets up newsletters and automated email sequences, and organizes your contacts, leads and follow-ups in a CRM so nothing slips through. TUVI works with common platforms such as HubSpot, Mailchimp and Zoho, and can recommend one if you don't have one yet.
Do you design flyers, event materials and print pieces?
Yes. TUVI designs social graphics, reports, invitations, signage, banners and print-ready event material. Because work is planned ahead, your materials are usually ready before you need them, including for events only a few weeks away.
What is customer success and engagement marketing?
It is marketing aimed at the customers you already have, so they stay, buy again and refer others. TUVI builds onboarding emails, check-ins, loyalty and referral programs and feedback loops. Keeping a customer usually costs far less than winning a new one.
How does TUVI use AI in marketing?
TUVI uses AI where it saves you time or money, such as research, first drafts, video production and automation, and never in place of judgment. A senior marketer reviews everything, and nothing is published without your approval. TUVI's co-founders wrote books on using AI in marketing, so they know which tools help and which add noise.
How do I get my business to show up in ChatGPT, Gemini, Perplexity or Claude?
AI tools recommend businesses they can understand and trust. That means clear pages for each service, plain answers to common questions, consistent business details, structured data, reviews and mentions on other trusted sites. TUVI audits how AI tools describe your business today, then fixes the gaps through your website and content.
Is SEO still worth it now that people use AI search?
Yes. AI answer engines draw heavily on the same well-ranked, well-structured web pages that Google rewards. Good SEO now does two jobs: it brings visitors from Google and makes your business more likely to be cited by AI tools. TUVI plans for both together.
Will AI-generated content hurt my brand or my search rankings?
Not if it is done well. Google judges content by how helpful it is, not by how it was made. Content that is thin, generic or inaccurate hurts you either way. TUVI uses AI to speed up the work, then edits for accuracy, your voice and real expertise.
Is it safe to make AI videos with my face and voice?
Yes, with the right safeguards. TUVI uses your likeness and voice only with your written permission, only for content you approve, and stores your samples securely and deletes them on request. You can stop at any time.
Working with TUVI
Who will actually work on my marketing?
Pooja Chitnis, TUVI's founder and a Chartered Marketer with an MBA and over a decade of experience in marketing across multiple industries, leads every project personally, from the first plan to the last post. For specialist work, she brings in seasoned designers, developers, writers and video producers from a trusted network of individuals and firms. Your work is never handed to trainees.
Is TUVI a one-person business?
No. TUVI is small on purpose but has many people behind it. Pooja leads, and specialists from a vetted network do the work, each matched to the job. You get an agency's full range with one accountable lead, and none of the account-manager layers.
What happens after I sign up?
TUVI agrees your priorities and scope, then builds a plan and a content calendar for you to approve. After that, TUVI creates and publishes the work and keeps you updated. Each month you review what worked together and adjust where your time and money go.
How much of my time will it take?
Usually very little. After a kickoff call, most clients spend about an hour a month reviewing and approving work. TUVI prepares everything ahead of schedule so approvals are quick and nothing becomes a last-minute scramble.
Will the content sound like me and my brand?
Yes. TUVI starts by learning your voice, audience and what makes you different, then writes and designs to match. Nothing goes live without your approval, and feedback is built into each round.
Can TUVI work with my existing team, tools and agencies?
Yes. TUVI works alongside in-house staff, freelancers and other partners, and uses your existing platforms where they work well. TUVI can also take over a function, such as social media or email, from a previous provider.
What results has TUVI delivered?
TUVI's results include:
- $26,000 raised at an AIM for SEVA walkathon, enough to support 43 children
- More than $250,000 raised at Sai Dham Food Bank's first gala and golf fundraiser
- 10 times the leads, with 50% higher event attendance and twice the repeat website visits, for an AI software company
- Four years as a trusted partner to SalesChoice's in-house marketing team
What do clients say about TUVI?
Clients most often praise TUVI's reliability, responsiveness and care. Jennifer Olympia Yim, VP of Product and Design at SalesChoice, called Pooja "someone we could count on." Sohrab Kalra of With/Care Ventures praised her "reliable ownership." More reviews.
What are Pooja Chitnis's qualifications?
Pooja Chitnis is the Founder of TUVI Marketing, a Chartered Marketer with an MBA and over a decade of experience driving marketing strategy and growth across multiple industries.
With a strong belief that effective marketing should be accessible to businesses of all sizes, Pooja founded TUVI to help startups, small businesses and non-profit organizations build visibility, connect with the right audiences and achieve sustainable growth.
Pooja takes a hands-on approach to every engagement, personally guiding projects from strategy through execution. Her approach combines strategic thinking, technology and practical execution, with one guiding principle: help businesses grow while staying true to their brand and authenticity.
Who is Malay A. Upadhyay?
Malay A. Upadhyay is TUVI's co-founder and an AI strategist. He was named one of Microsoft MSN's Top 10 AI Leaders to Follow. He is the author of Modern Marketing Using AI and Generative AI for Marketing, and he guides how TUVI uses AI for clients.
Has TUVI been recognized or featured?
Yes. TUVI and its founders have been recognized by CATA Alliance, CIO Bulletin, Silicon Review, Mirror Review, CEO Time Magazine, HubSpot, Rocheston and Corporate Connect. See our recognitions and features.
How will I know if my marketing is working?
You agree the goals with TUVI at the start, such as leads, donations, event sign-ups, traffic or followers. Each month you review the numbers together and decide what to keep, change or stop. If something isn't working, you hear it from TUVI first.
Pricing and Value
How much does TUVI cost?
TUVI is priced for small teams and real budgets. You agree the scope and price upfront, based on the services you choose. Marketing advisory starts at $500 a month, and project and monthly service pricing is customized to each project’s unique requirements. Most clients start with one service and add more once they see results.
Is it cheaper to hire TUVI than an in-house marketer?
For most small teams, yes. One full-time marketer costs a salary plus benefits and rarely covers design, video, web, SEO and CRM alone. TUVI gives you senior leadership and the right specialist for each job for a monthly fee, with no hiring, training or overhead.
Can I start with one service and add more later?
Yes, and most clients do. Starting small lets you see the quality and results before you commit more budget. Adding a service later is simple because the same lead already knows your business.
What is marketing advisory?
Marketing advisory gives you a senior marketer on call while your team keeps the work in-house. Each month you get a strategy session, a review of what's working and quick answers whenever you're stuck. It starts at $500 a month, and you can cancel anytime.
Still have a question?
Ask it on a free 30-minute plan call. You’ll leave with your three most important marketing priorities, whether or not you work with us.