The challenge
Sai Dham Food Bank, a Canadian not-for-profit, was facing funding and donation shortfalls. It wanted to launch its first-ever Gala and Golf for Humanity fundraiser, with no track record to reassure sponsors and donors, while coordinating committees, volunteers and leadership on limited resources.
What we did
Pooja Chitnis joined as fractional CMO in late 2024 and led the marketing end to end.
- Brand identity for the event: invitations, sponsorship decks, social visuals and press materials with one consistent look.
- Metric-driven sponsorship outreach: tiered packages aligned to corporate social responsibility goals.
- Storytelling campaigns: email, social media and press featuring people affected by food insecurity.
The results
The first event raised more than $250,000, exceeding its goals. It brought in new corporate sponsors, several of whom want to continue, raised the food bank's visibility in the community and left a repeatable model for annual fundraisers.