The challenge
A Toronto-based AI SaaS company known for its work in Responsible AI was competing with much larger AI brands on limited resources. It needed to raise brand awareness, build industry relationships and position its executives as thought leaders to improve credibility and convert more leads.
What we did
Pooja Chitnis led a strategic marketing framework built on three moves.
- AI search enablement: early, focused work on industry recognition and media features, with targeted content distributed through more than 50 vertical aggregator channels, so generative AI engines reflected the company's positioning.
- Omnichannel event campaigns: executive events, including a Trusted AI Executive Breakfast Series run with Capgemini, IT World Canada and CATA Alliance, combining PR, digital marketing and influencer outreach.
- Marketing automation: a five-tool system built around Salesforce Sales Cloud for segmentation, personalized communication and lead nurturing, aligning marketing and sales.
The results
Event attendance rose 50%, monthly repeat website visits doubled, and lead generation and nurturing grew tenfold, all without adding resources.