The challenge
A solo psychotherapy and trauma counselling practice had a strong reputation built on referrals and word of mouth, but little time for marketing. Its website and blog weren't structured for how people and AI assistants search for therapists, its social channels had little engagement, and it had almost no presence on AI search platforms like ChatGPT and Perplexity. The constraint was capacity, not strategy.
What we did
- AI search optimization of the blog, for AI-powered search engines as well as traditional SEO.
- AI-generated talking-head videos for social channels, approved by the client before each post.
- Scheduled, platform-specific content for Facebook, Instagram and LinkedIn.
- Routing social content back to the website, so reach could be tracked as a source of new clients.
- End-to-end management: strategy, creation, scheduling and monthly optimization, with the client's role limited to approvals.
The results
Compared with the previous three months, website traffic rose 21%. ChatGPT-driven traffic grew 6× and the site received its first-ever visit from Perplexity. LinkedIn-driven traffic grew nearly 19×, Facebook engagement 29× and Instagram engagement 16×, with Instagram sending website visits for the first time. The practice now has a marketing system running in the background while it focuses on clients.