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Step 1

Identify your ICP & USP

ICP is your ideal customers profile. USP is what makes your offering unique to them.

Every company has many potential customers, with different unmet needs. The trick is to target those whose needs you can meet better than your competitors can.



What are the strengths of your offering? For example, think about:

  • Function/Features

  • Price point

  • Problems solved

  • Ease of use

  • Ease of access

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