Awareness is when your target audience becomes familiar with your offerings.
Customers rarely trust strangers. You have to first become visible to them and make them aware of your offering.
Website & SEO
Key factors to keep in mind while designing your website and SEO:
Consistent branding (font, colours, etc.)
Clear messaging and "call to action"
SEO support (Example: Balanced & relevant use of keywords in page titles, URLs, page content, metatags and descriptions)
Marketing Integrations (Google Analytics, Tag Manager, CRM, other widgets, etc.)