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Step 3

Gain Credibility

Awareness can be positive, negative or neutral. Credibility is about it being the former. 

Your target customers know about your company, but they must now find it worthy enough to consider engaging with.


Recognitions & Awards


Nothing says "trustworthy" more than being recognized by those who are already trusted! To achieve this regularly:

  • Find & request feature in lists like "Top 30", "Key Players" etc. in your industry

  • Find & apply for industry specific award

  • Pursue thought leadership:

    • Float blogs, case studies, white papers, etc. about your industry, its challenges, growth etc. 

    • Apply for speaker or panel positions in conferences or other events, virtually or in person.

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