Engagement is enabling conversations with potential customers.
Your potential customers find you credible and are willing to talk to you. How do we enable that conversation and purchase?
Channels & Partners
Time to sell! Just like vertical aggregators, channels and channel partners allow ways for you to reach more people, and for them to buy or connect with you. You can decide channels/partners based on:
Businesses targeting the same customers but with complementary products
Type of offering (Eg: If you sell Rolex, don't list it on Kijiji)
Timing (for seasonal offerings), location (for localized offerings) or industry specialization