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Step 5

Customer Retention

Retention is the art of converting new customers into loyal fans.

For all your effort in acquiring customers, you must be able to retain them as recurring revenue costs much less and they are likely to bring more customers.


Discovery & Onboarding


Spend time to understand your customers & stay updated on their status to improve your odds of renewals. You can do so with: 

  • Discovery session: To understand their goals and what they expect to get from your solution.

  • Personalised onboarding: Each customer is different and the way they will use your offerings will vary too.

  • Follow up: Maintain regular touchpoints to find out how they are feeling about your offerings, how you can improve their experience, and whether there is any competitive, financial or other threat that may drive them away.

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