How Purpose Became a Marketing Competitive Advantage

In today’s crowded marketing landscape, purpose isn’t just a buzzword—it’s a game-changer. In her insightful Chartered Marketer Spotlight, Pooja Chitnis, CM, a Fractional CMO at Sai Dham Food Bank and founder of The Upadhyays, demonstrates how infusing purpose into your marketing strategy fuels both social impact and business performance.

Pooja shares how the CM designation helped her lead with clarity and confidence—shifting from traditional marketing roles to strategic leadership across startups, SMBs, and nonprofits. Her storytelling isn’t just creative—it’s purposeful, focused on meaningful outcomes like feeding people in need.

Her story is about boldly trusting instincts, leveraging data thoughtfully, and committing to continuous learning—every week. By anchoring strategy in both authenticity and impact, Pooja exemplifies how purpose-driven marketing becomes a true competitive advantage.

Read More here

About the author:

Pooja Chitnis is a Chartered Marketer with a proven track record of driving growth across tech/SaaS, tourism, insurance, real estate, fashion, and more. She is the co-author of Modern Marketing Using AI and creator of a zero-cost marketing course that helps businesses scale—even on limited budgets.

Recognized as one of the “20 Amazing Women in Tech in Canada” and among the “5 Inspirational Leaders to Watch in 2025,” Pooja has served as an Expert Advisor for Startup Canada. She currently acts as a fractional CMO for an Ontario-based food bank and consults with startups and SMBs across Canada and the U.S.

She holds an MBA and certifications in AI, digital marketing, and neuromarketing.