Step 2: Awareness is when your target audience becomes familiar with your offerings. Customers rarely trust strangers. You have to first become visible to them and make them aware of your offering.
1
Website & SEO
Key factors to keep in mind while designing your website and SEO:
Consistent branding (font, colours, etc.)
Clear messaging and "call to action"
SEO support (Example: Balanced & relevant use of keywords in page titles, URLs, page content, metatags and descriptions)
Mobile responsiveness
Marketing Integrations (Google Analytics, Tag Manager, CRM, other widgets, etc.)
