Comprehensive AI guides for managers to quick, effortless, and code-free training programs.
"Unlock GenAI-enabled product potential through team optimization and process automation."
VP Strategy, SaaS
"Regardless of your domain if you want to start with AI fundamentals, this is one of the best out there."
Amazon Review
Marketing 101: Master the journey of taking your brand from inception to fostering customer loyalty. Choose from pre-existing resources or a personalized one-on-one consulting services tailored to your needs.
"A glimpse of how AI will be applied to marketing in the future. The result is a power user’s guide."
Distinguished professor of marketing and business strategy, Smith School of Business, Queen’s University
"Looks at the historical perspective of technology, marketing and sales to shape the future of revenue-driven functions."
Serial tech startup adviser, investor, and board director
A handy stepwise guide to plan and use AI to solve business problems.
Stepwise go-to-market guide to acquire and retain customers.
Estimate how much of your job AI can handle.
Create your own virtual BDR to sell 2-3x more at up to 90% lower cost.
I am so much more excited about my future career in this field. Thanks a lot!"
Udemy Review
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"The part that really hit home was the emphasis on the co-dependence of marketing, sales, and customer success."
Goodreads review​​
An AI solution would be helpful, but should you build one (in-house or outsourced) or buy an existing solution and customize it?
This step helps you decide on which solution to go for, and estimate the ROI to justify the decision.
1
Find
Start with a market scan for potential AI-enabled solutions. Qualify them by asking the following 4 questions of each:
Are we "data ready" for what that solution needs?
​How much AI model training (i.e. customization) is required to make the solution useful for us?
How much employee training will be required to deploy and use it?
Given the time and setup involved, what are the total costs?
