Define the Problem:
AI solves specific tasks, not big problem statements. So break down your business problem into the tasks needed to achieve it.
For example:
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To "increase profit", you can focus on "increasing sales" or "reducing costs".
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If you wish to increase sales, you could:
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identify the right customers
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determine what they want
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predict when they will make a purchase
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decide the optimal pricing
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automate engaging them at scale
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An AI solution can now help with one or more of these tasks.